Hendrickson Insurance writes strip mall insurance and shopping center insurance for plaza owners and property managers across Orlando, Orange County, Osceola County and Seminole County: Colonial Drive east and west, Orange Blossom Trail, Semoran Boulevard, US-192 in Kissimmee, Sand Lake Road and Dr. Phillips, Lake Mary and Sanford, Winter Park, Ocoee and Winter Garden, and Altamonte Springs. This page covers what is different about an inland plaza. The Florida strip mall insurance guide covers the eight coverages, deductible math and lease rules that apply statewide. Dennis Hendrickson managed shopping centers before he sold insurance, is licensed in Florida, and writes Orlando plazas by email, phone and site visits by appointment.
Strip mall insurance in Orlando is the same package a plaza owner carries anywhere in Florida: commercial property on the building at replacement cost, loss of rents, premises liability for the parking lot and common areas, ordinance or law, equipment breakdown, hurricane wind with a separate deductible, a separate flood policy, and a commercial umbrella. What changes inland is the underwriting. There is no coastline, so roof age carries the weight that distance to the water carries in Sarasota. Hurricanes Ian in 2022 and Milton in 2024 proved that Orange, Osceola and Seminole counties take wind and take water, so the hurricane deductible and the flood question do not go away at the county line. Catastrophic ground cover collapse is on every Florida property policy by statute and underwriters here ask about sinkhole. And a tourist-corridor rent roll on US-192 or near International Drive gets read differently than a neighborhood center in Lake Mary. Hendrickson Insurance, based in Sarasota, writes it for single centers and multi-plaza portfolios in Central Florida.
Neighborhood retail in Central Florida runs along a dozen state roads and a few county ones. These are the corridors where the plazas are, and what an underwriter notices about each before the quote comes back.
Colonial Drive is State Road 50, the east-west spine of Orange County retail. West Colonial runs through Pine Hills and Ocoee toward Winter Garden; East Colonial runs past downtown through Azalea Park and Union Park out toward Waterford Lakes and UCF. The older strip inventory sits on both halves, much of it built decades ago with roofs to match. Azalea Park recorded 14.96 inches of rain in Ian, and Union Park was among the hardest-hit flooding areas in the county. Roof permits and a flood map check are the first two documents on a Colonial Drive submission.
Orange Blossom Trail is US-441, running north to Apopka and south through the older commercial districts below downtown and on into Osceola County, where it meets US-192 at Kissimmee. It carries a long stretch of unanchored strip retail with restaurants, auto uses and service tenants that push the liability rate, and in Ian the stretch by the Kissimmee outlet mall went under two to three feet of water, per NWS Melbourne. Tenant use and lot security are what an underwriter asks about first here.
Semoran Boulevard is State Road 436. It runs from Apopka east across the north side of the metro through Altamonte Springs, Casselberry and Winter Park, then turns south along the east side of Orlando to Orlando International Airport. It crosses both Orange and Seminole counties, and the plaza inventory mixes 1970s and 1980s neighborhood centers with newer pads near the airport. Orlando International recorded a 64-knot gust in Ian, about 74 mph, which is the number underwriters use for the whole corridor.
US-192 is Vine Street through Kissimmee and Irlo Bronson Memorial Highway west toward Celebration and Four Corners, the main tourist commercial strip in Osceola County. Plazas here lease to gift shops, restaurants, ticket sellers and services that live on the visitor calendar, with shorter leases and more turnover than a neighborhood center. Osceola County reported 3,200 residential and 900 business structures affected by Ian's flooding, and Campbell, just southwest of Kissimmee, measured 16.43 inches of rain. Tourist tenant mix and flood are the two conversations on a 192 plaza.
Sand Lake Road between I-4 and Apopka-Vineland Road is Restaurant Row, the densest concentration of full-service restaurants in the metro, backed by the Dr. Phillips neighborhoods and the International Drive tourist district. Restaurant-heavy plazas carry cooking exposure, late hours and alcohol, so the property and liability files are both about the tenants. Newer construction and strong household income keep admitted appetite open when the roof and the fire suppression inspections are documented.
Lake Mary is Seminole County's office and professional center, and the plazas on Lake Mary Boulevard, Rinehart Road and International Parkway lease to medical, financial and daily-needs tenants that underwriters like. Sanford, north on US-17-92, has older downtown and highway retail and sits on Lake Monroe and the St. Johns River, which reached a record crest after Ian and moderate flood stage again after Milton. Sanford recorded 16.10 inches of rain in Ian. Lake Mary files place easily; Sanford files need the flood map read.
Winter Park's neighborhood retail runs along Aloma Avenue, State Road 426, out toward Goldenrod and Oviedo, and along Fairbanks, Lee Road and Orlando Avenue. Tenant credit is strong, occupancy is steady and the household income around it is the best in the metro. The underwriting questions are age and value: many of these centers date to the 1960s and 1970s, replacement cost on a Winter Park plaza runs well past the tax value, and ordinance or law coverage matters when an old building has to be rebuilt to current code.
West Orange County is where the newest plaza inventory in the metro sits, built along State Road 50 and the 429 beltway as Horizon West and the surrounding rooftops filled in. Newer roofs, current codes and grocery-anchored centers place admitted with little friction. Historic downtown Winter Garden on Plant Street is the exception: older buildings, restaurant and bar tenants, and the ordinance or law conversation. Lenders on new-construction retail here want everything documented from day one.
Altamonte Springs is the retail hub of south Seminole County, built around the mall and the crossing of State Roads 436 and 434, with Maitland and Longwood on either side. The plaza stock is largely 1970s to 1990s neighborhood centers with a mix of national and local tenants. Seminole County reported peak gusts of 60 to 75 mph, locally 84 mph, and up to 13 inches of rain in Milton, and 3,058 structures affected by Ian. Roof age decides the market on an Altamonte plaza, and the flood map decides whether the Little Wekiva is a problem.
Orlando plaza owners used to treat the hurricane deductible as a coastal problem. Two storms in two years ended that. Hurricane Ian crossed the peninsula on September 28 and 29, 2022. The National Weather Service in Melbourne recorded a 64-knot peak gust at Orlando International, about 74 mph, a 60-knot gust at Orlando Sanford, and a 48-knot gust at Kissimmee Gateway. Wind was the smaller story. Ian stalled its rain over Central Florida: 14.96 inches at Azalea Park in Orange County, 16.43 inches at Campbell in Osceola County, 16.10 inches at Sanford in Seminole County. NWS Melbourne's post-storm report put Orange County's flood property damage at nearly 161 million dollars, counted 3,058 structures affected in Seminole County with major flooding along the Little Wekiva River and along both the Little and Big Econlockhatchee near Oviedo, and 3,200 residential and 900 business structures affected in Osceola County, where Good Samaritan Village in Kissimmee flooded and the outlet mall stretch of Orange Blossom Trail went under two to three feet of water. The St. Johns River at Sanford set a record crest in early October, above the 1953 mark, and stayed in flood stage for roughly two months.
Hurricane Milton crossed on the night of October 9 into October 10, 2024, and this time wind was the story inland. Per NWS Melbourne's county narratives, Orange County saw peak gusts of 55 to 75 mph and locally 87 mph, with 4 to 8 inches of rain and locally 10, 188 structures affected and 32 with major damage. Seminole County saw 60 to 75 mph and locally 84 mph, 6 to 10 inches of rain and locally 13, 554 structures affected, 54 with major damage, and a preliminary loss estimate of about 30 million dollars; the St. Johns went to moderate flood stage near Sanford and major flood stage at Lake Harney. Osceola County got off lighter at 55 to 65 mph and 3 to 5 inches. Milton also spun a tornado outbreak across the peninsula ahead of landfall, which the National Hurricane Center documented in its cyclone report.
What this means for the policy: the hurricane deductible on a Central Florida plaza is not theoretical. Florida Statute 627.701 requires the policy to state in boldface 18-point type that it contains a separate deductible for hurricane losses, and requires the carrier to compute and display the actual dollar value of that deductible on the declarations page. Read that number. On a commercial nonresidential building the percentage is not fixed by statute the way it is for residential, so it is a term to negotiate at placement, not a line to accept. How named storm and hurricane deductibles work on a Florida plaza walks through the math. One more point from the statute book: the hurricane period definition in 627.4025, which starts with a hurricane warning anywhere in Florida and ends 72 hours after the last watch or warning is lifted, is written for residential policies. On a commercial plaza the named storm clause in the policy itself controls, and it should be read before the storm, not after.
Central Florida sits on limestone, and every carrier that writes here knows it. Florida Statute 627.706 sets two rules. First, every insurer authorized to transact property insurance in the state must provide coverage for a catastrophic ground cover collapse. Second, the insurer shall make available, for an appropriate additional premium, coverage for sinkhole losses on any structure, including the contents inside it. The first coverage is on the policy whether you asked for it or not. The second is a buy-back, and most owners never see the option.
The gap between the two is the whole point. Catastrophic ground cover collapse only responds when all four statutory conditions are met at once: the abrupt collapse of the ground cover, a depression in the ground cover clearly visible to the naked eye, structural damage to the covered building including the foundation, and the structure condemned and ordered vacated by the governmental agency with authority to do so. A plaza with foundation cracks, a settling slab and a tenant who cannot open the door is not a catastrophic ground cover collapse claim if the building is still standing and nobody has condemned it. Sinkhole loss, under the same statute, is structural damage to the covered building, including the foundation, caused by sinkhole activity. No condemnation test. That is the coverage that would actually pay on the loss a plaza owner is likely to have.
Underwriters in Orange, Seminole and Osceola counties ask about sinkhole because of the geology, and because the older strip inventory on Colonial Drive, Semoran and Orange Blossom Trail was built on slab with no soil report anyone can find. Expect questions about prior ground movement, prior sinkhole claims or investigations on the property or next door, and whether the building has visible settlement. If the carrier offers sinkhole loss coverage on a Central Florida plaza, the premium and the deductible for it belong on the quote comparison as a separate line, and the decision to take it or leave it should be made on purpose, with the lender's requirements in hand.
All of Florida is a flood zone. The FEMA map sorts the state into hazardous and less hazardous, and a plaza in Zone X is not a plaza that cannot flood; it is a plaza the map rates as less likely to. Central Florida drains slowly, north through the St. Johns River basin and south through Shingle Creek toward the Kissimmee chain of lakes, with the Econlockhatchee and the Little Wekiva taking the east and north sides of the metro. Ian filled all of it at once. The St. Johns at Sanford crested at a record and stayed in flood stage for roughly two months. The Little and Big Econlockhatchee flooded near Oviedo. The Little Wekiva flooded in Seminole County. Orange Blossom Trail by the Kissimmee outlet mall went under, and Osceola County counted 900 business structures affected. Milton put the St. Johns back into moderate flood stage at Sanford and major flood at Lake Harney two years later.
Flood is excluded from every commercial property policy. The building form does not cover it, the wind policy does not cover it, and a percentage hurricane deductible has nothing to do with it. A plaza owner on a Central Florida creek who does not carry a flood policy is self-insuring the peril that did the most damage in the metro in the last five years. NFIP is the primary layer: it is taxpayer-backed, it does not non-renew after a claim, and the premium is not repriced against you after a loss. Private flood carriers write a policy, pay a claim and non-renew, which is why Hendrickson Insurance places private flood only as excess above the NFIP limit on buildings whose value calls for it. Loss of rents should be checked against the flood policy too; NFIP commercial coverage does not include business income, and the gap is worth knowing before the water comes. Commercial flood for Florida plazas covers the structure in detail.
In Sarasota the first underwriting question is distance to the water. In Orlando it is the roof. After Ian and Milton, carriers repriced the whole Central Florida region on wind, and the roof is the part of the building that wind claims land on. A membrane or metal roof under fifteen years with permits on file places with admitted carriers, at replacement cost, usually with a flat or low percentage hurricane deductible. An older roof, or a roof with no permit trail, moves the file to the excess and surplus market, where the deductible percentage goes up, a roof-surfacing schedule may pay the roof covering at actual cash value instead of replacement cost, and cosmetic damage exclusions may appear on metal roofs. The difference in structure matters more than the difference in premium, because it decides who pays for the roof after the next storm.
Admitted carriers are licensed in Florida, file their rates and forms with the Office of Insurance Regulation, and are backed by the Florida Insurance Guaranty Association if they fail. Surplus lines carriers are not admitted, are not backed by the guaranty fund, and price and write their own terms; the trade is flexibility for an owner whose building the admitted market will not take. Neither is wrong. What is wrong is not knowing which one you are in, or paying surplus lines pricing on a plaza whose only problem is a roof that could be replaced. On a Central Florida plaza with a twenty-year roof, the re-roof usually reopens the admitted market, drops the deductible, and removes the schedule. That is a capital decision that belongs in the same conversation as the renewal, and it is one a former shopping center manager will have with you honestly.
Replacement cost is the other half of the roof conversation. County tax value on a Winter Park or Colonial Drive plaza is not what it costs to rebuild it, and a building insured to tax value carries a coinsurance penalty on every partial loss. The coinsurance trap on a Florida retail plaza shows the math.
A neighborhood center in Lake Mary leases to a dentist, a nail salon, a pizza place and an insurance office, on five-year terms, to tenants whose customers live within three miles. A plaza on US-192 in Kissimmee or in the blocks off International Drive leases to gift shops, ticket brokers, restaurants, souvenir and convenience uses, on shorter terms, to tenants whose customers arrive by rental car and leave in a week. The revenue follows the visitor calendar, cash flow is seasonal, and turnover is a normal part of the business rather than a warning sign. An owner who has run one knows this. An underwriter reading the rent roll from a desk in another state does not, unless the submission explains it.
Lenders and underwriters read the same rent roll and worry about different things. The lender reads it as debt service: seasonal revenue, lease terms and the spread of tenants. The underwriter reads vacancy as an exposure question. A vacant unit is unheated, unwatched space that can be entered, can leak, and can burn without anyone noticing for a day. A tourist-corridor plaza with normal turnover therefore needs the security side of the file documented: lot lighting, cameras, an on-site manager or a management company that walks the property, and a vacancy plan that turns utilities off and checks the roof. Tenant mix matters too: restaurants with hoods and fryers, late-hours bars, and any use that involves a ticket counter and cash get asked about individually. None of this makes a 192 plaza uninsurable. It makes the submission longer, and it rewards the owner who sends the explanation before the underwriter has to ask.
Florida Statute 627.4133 requires a carrier to give at least 45 days advance written notice of nonrenewal on a commercial property policy, and the notice must state the reason or reasons the policy is not being renewed. The same 45 days applies to a cancellation after the policy has been in effect for 60 days, except for nonpayment, which is 10 days, and the carrier must also give 45 days notice of the renewal premium. That window is enough to shop a plaza across admitted and surplus lines markets and bind a replacement before the lender notices, if the file moves the day the letter arrives. The 45-day letter: what to do when a plaza is non-renewed covers the sequence step by step.
Citizens Property Insurance Corporation, the state-backed carrier of last resort, writes commercial nonresidential policies in two forms: multiperil, and wind-only. The wind-only form is limited to the coastal areas that were eligible under the old Florida Windstorm Underwriting Association, so it is not an option for an Orlando plaza. The multiperil form can be, subject to Citizens' eligibility rules, when no admitted carrier will write the building. Citizens is a floor, not a plan: it is the answer when the private market has said no, and the goal on a Central Florida plaza is to fix whatever caused the no, usually the roof, and move the building back to the private market at the next renewal.
Who this is built for. Owners of a real center or several of them, and the managers who run them: accounts where the program runs from the tens of thousands to several hundred thousand dollars a year in premium and the structure matters more than the shopping. A single small building with a three thousand dollar policy is well served by an online BOP, and Dennis will say so on the first call.
Third-party and in-house managers running plazas from Kissimmee to Sanford get the owner's program with the manager as the day-to-day contact. Tenant certificate tracking is set up at binding so a lapsed tenant policy is caught before the claim, the management company is named as additional insured where the management agreement requires it, and certificates for tenants and lenders go out the same day they are requested. Tracking tenant certificates on a Florida plaza lays out a system that takes an hour a quarter. The manager's own errors and omissions, general liability, workers compensation and commercial auto are written alongside, so the owner's file and the manager's file sit on one desk and the claim call goes to one person who knows both.
Dennis Hendrickson managed shopping centers before he sold insurance. He has leased dark units, chased tenant certificates, walked lots after storms and sat across from adjusters. He is based in Sarasota and licensed in Florida; an Orlando plaza is placed through the same admitted and surplus lines markets as a Sarasota plaza, submissions and certificates move by email and phone, and he drives to Central Florida for a site visit by appointment when the account calls for it. Read the story. If a plaza is a better fit for an agent on Colonial Drive, he will say so on the first call.
Dennis reads every application himself and responds the same business day in most cases, always within 48 hours. Commercial property insurance in Florida covers the building coverage itself in more depth.
Dennis Hendrickson is the owner of Hendrickson Insurance in Sarasota, Florida, FL License E095547, and the only person who touches your file. Sources used on this page: NWS Melbourne, Post Tropical Cyclone Report, Hurricane Ian (2022); NWS Melbourne, Hurricane Milton Impact Narratives (2024); National Hurricane Center, Tropical Cyclone Report, Hurricane Milton; FOX Weather, Kissimmee flooding and Orange Blossom Trail, September 2022; WKMG, St. Johns River record crest at Sanford, October 2022; Fla. Stat. 627.706, sinkhole and catastrophic ground cover collapse; Fla. Stat. 627.701, hurricane deductibles; Fla. Stat. 627.4025, hurricane coverage definitions; Fla. Stat. 627.4133, notice of nonrenewal and cancellation; Citizens Property Insurance Corporation, commercial policies; FEMA Flood Map Service Center. Last reviewed September 2026.
The full guide: eight coverages, underwriting factors, deductible math, NNN leases, where owners overpay, 21 questions.
02 / WindHow the percentage works, what triggers it, and why the dollar figure on the dec page is the number that matters.
03 / Non-renewalWhat to send, in what order, when a plaza is non-renewed. The statute gives you 45 days; the file has to move on day one.
Apply online or call 941-952-7991. Have your rent roll, current dec pages, roof age and loss runs ready.
Dennis Hendrickson changed a New Jersey state tennis rule at 17 and played four years of Division I tennis at UNC Charlotte. Today he writes both the commercial and the personal insurance for Gulf Coast owners himself, and he works a renewal or a claim the way he played: nothing conceded, no point given away.
When you apply, he answers. Every application goes straight to Dennis. He reads it himself and responds the same business day in most cases, always within 48 hours.
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