Hendrickson Insurance
Gulf Coast Insurance Insights

Field notes from an independent
Gulf Coast insurance agent.

Plain-spoken insight on Florida insurance, homeowners, auto, flood, condo, and commercial property, plus the operational realities of owning Gulf Coast real estate. Written by Dennis Hendrickson from experience, not theory, for property owners across Sarasota, Bradenton, Venice, Lakewood Ranch, Tampa, St. Petersburg, and Clearwater.

Real claims, what they cost, and what would have covered them. A few times a month.

One click unsubscribe in every email. Never sold.

A security camera mounted under the eave of a Florida shopping plaza walkway, palm trees and a clay tile roofline behind it
General Liability
The Slip-and-Fall That Never Happened: Cameras and Coverage

A visitor fell on their own, and the video proved it. Why cameras, documentation, and real liability coverage protect Florida property owners from meritless injury claims, and why further reform still matters.

October 10, 2026 · 5 min read
Many identical envelopes stacked in an inbox tray on a wooden desk
Personal Lines
One Quote Request to Ten Agents: What You Actually Get

Sending one AI-written quote request to many Florida agents gets you the cheapest policy, not the right one. What the email looks like, what comes back, and what to do instead.

October 9, 2026 · 4 min read
A Florida strip shopping center under reconstruction with a new roof deck being framed above empty storefronts
Property
The Tax Card Is Not Your Plaza's Rebuild Number

The county values a Sarasota plaza by its rent, not by what it costs to rebuild. Insure to that number and the coinsurance clause cuts every claim, not just the total loss.

October 8, 2026 · 5 min read
Elevated Gulf Coast Florida beach house on pilings behind sea oats and dunes under a gray sky
Personal Lines
Citizens Is Not the Plan for a Gulf Coast Home

Florida law bars Citizens from insuring a home that costs 700,000 dollars or more to rebuild. On Siesta Key and Longboat Key that is most houses. What the real plan looks like when private carriers say no.

October 2, 2026 · 5 min read
A coastal North Carolina shopping center after a hurricane, standing water in the parking lot and roof debris near the storefronts
Property
Florence and the Three-Policy Wilmington Plaza

Florence came ashore at Wrightsville Beach as a Category 1 and did most of its damage with water. A Wilmington plaza carries three policies for that storm. Here is how they fit, and where they leave a gap.

October 1, 2026 · 5 min read
Empty Florida shopping plaza parking lot at dusk with an SUV parked near the storefronts
Personal Lines
Personal vs Commercial Umbrella: The Plaza Owner Gap

A plaza owner with a personal umbrella and a commercial umbrella can still be uninsured for the same parking lot accident. One sentence in the LLC wording and one missing endorsement decide it.

September 24, 2026 · 6 min read
Hailstones scattered across a flat membrane roof on a suburban shopping center under a clearing storm sky
Property
No Claim, Higher Renewal: Hail and the Charlotte Plaza Roof

A Charlotte plaza owner with a clean loss history opens a renewal that costs more and pays less. The reason is on the roof, not in the claims file. Here is the hail math and the re-roof math.

September 17, 2026 · 5 min read
Bayfront home on a Gulf Coast barrier island at dusk with a dock and calm water
Personal Lines
Longboat Key Home Insurance: Private Client or E&S

A three million dollar bayfront home on Longboat Key cannot go to Citizens. State law shuts the door at 700,000. Here is what Chubb, PURE and Vault are actually underwriting, and where the house goes when they pass.

September 10, 2026 · 5 min read
A non-renewal notice on a desk beside a strip center rent roll and a set of keys
Property
The 45-Day Letter: What a Plaza Owner Does When the Carrier Leaves

Old Dominion non-renewed every property policy on a shopping center I managed. Florida and North Carolina both give you 45 days. Here is what to do with each of them, and why the reason on the letter decides everything.

September 9, 2026 · 4 min read
Cameras on the Premises: The Cheapest Liability Defense a Florida Property Owner Can Buy
Commercial Property
Cameras on the Premises: The Cheapest Liability Defense a Florida Property Owner Can Buy

A slip-and-fall letter from a billboard law firm, and the parking lot video that ended it. Why cameras are the cheapest liability defense for Florida strip center, plaza, and commercial property owners, how to set them up, and what footage does to a premises claim.

September 4, 2026 · 7 min read
Questions about your
Florida coverage?
Schedule a Review
Why Hendrickson Insurance. Sarasota, Florida
One agent. Both lines. Every point played.

Dennis Hendrickson changed a New Jersey state tennis rule at 17 and played four years of Division I tennis at UNC Charlotte. Today he writes both the commercial and the personal insurance for Gulf Coast owners himself, and he works a renewal or a claim the way he played: nothing conceded, no point given away.

When you apply, he answers. Every application goes straight to Dennis. He reads it himself and responds the same business day in most cases, always within 48 hours.

Read the story →   Start a quote →